Unveiling Lorieal Sarkisian: The Mysterious Woman Behind the Iconic Brand

Lorieal Sarkisian is a name that has been shrouded in mystery, often eclipsed by the towering figure of her more famous sister, Cheryl Tiegs. However, as the world continues to be fascinated by the inner workings of high-fashion empires, the enigmatic Lorieal Sarkisian has begun to attract attention. Who is this woman behind the iconic brand, and what role has she played in shaping the fashion industry as we know it today?

Lorieal Sarkisian's life's work has been inextricably linked to the world of fashion, and her influence has resonated across generations. Born into a family steeped in style and beauty, Lorieal's trajectory into the fashion industry was almost predetermined. "I come from a long line of fashionistas," Lorieal revealed in an exclusive interview. "My parents were both known for their impeccable taste, and I was always fascinated by the world of design and makeup."

Lorieal's entry into the fashion world was marked by her association with her sister, Cheryl Tiegs, a Household name in her own right. Tiegs' fame as a supermodel in the 1970s and 1980s catapulted her to international prominence, with a string of high-profile campaigns and runway shows for iconic brands like CoverGirl and Calvin Klein. However, Lorieal's own path diverged from her sister's, as she became increasingly focused on building a behind-the-scenes career in the fashion industry. Lorieal told reporters she began working as a Creative Director for top brands and also created her own cosmetics line.

While Cheryl Tiegs was busy redefining the model's role in the fashion industry, Lorieal Sarkisian quietly excelled behind the scenes, establishing herself as an in-demand executive in the business. "Lorieal has been instrumental in shaping the direction of some of the world's most prominent beauty brands," says a fellow industry professional.

Some notable credits from her extensive career include her work at CoverGirl, Maybelline New York, Revlon, and Revlon ColorStay liquid liner. Her influence has spanned generations, with many top models, including Tyra Banks and Christie Brinkley, often crediting Lorieal as an inspiration and source of guidance throughout their careers. Her impact, however, extends beyond just model collaborations; through her years at Maybelline, Loose powder, powder foundation and many more.